Catching the eye of prospective clients: The importance of Brand Awareness.

Member News

With 14 weeks until the Made in the Midlands Expo on July 1st, 2020, Patrons MyWorkWear sits down to discuss why brand identity at tradeshows is so essential, but also how they can help fellow members in the build-up to the Expo.

If you want to make an impact and generate those all-important leads during the 2020 Made in the Midlands Expo, then it's essential to ensure that your company, your products and services are presented in the best way possible, that's the view of James Worthington, Managing Director from MyWorkWear.

Asked why a unified approach is essential James stated that, "While well-designed stands can help make your potential customer's visit more memorable and in-turn help post-event sales, it's not just the stand that is important. 

Every part of your display, brochure, slogan, signage, employee, demonstration, and audio-visual display sends a message to your audience. There needs to be consistency from the stand, to your brochures and even through to your team's clothing.

People will gain an impression of you within the first 3 seconds of seeing your stand at the Midlands Expo, so visitors need to see an immediate, consistent message. Effective branding helps to build and grow your reputation - it allows customers to get to know you and trust you. 

All interactions that people have with brands causes them to develop opinions about that brand. Untidy staff, who have no link to your company, for example, could immediately put people off, so it's important to get it right."

So, what are the three best practice tips from MyWorkWear on why you should get branded workwear for the Made in the Midlands Expo:

  1. Avoid mixed messages!
  2. Create an integrated Appearance.
  3. Allow your company to stand out and make an impression for all the right reasons!

Asked what products work best at these types of events, James responded by saying, "The kind of workwear will depend on the company and the image they wish to portray for their brand. However, we find that Premier Long Sleeve Oxford Shirt, the Cotton Pique Polo Shirt, and the Full-Zip Soft Shell Jacket tend to be very popular for Expos. With all these products, we can print or embroider a company's logo or slogan, to name just two options. To the members reading this, we welcome creativity."

This partnership continues a long trend of MyWorkWear collaborating with other Made in the Midlands members including Salop Design, Bauromat and 3 Way Pressings all having used their services.

To this extent, the company is proudly offering fellow Made in the Midlands members 15% off all orders and free delivery for orders over £99. To utilize this offer, when placing your order via the phone (01952 585881) or via their website ( simply quote MITM15.

In addition, if Members wish to add the Made in the Midlands logo to any clothes ordered, as a special offer for the Expo, the company will waive the associated logo set-up fee. However, to guarantee delivery in time for the Made in the Midlands Expo, it's recommended that you order before Monday, June 15th 2020. 

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